Design & communications across the United Nations.
I'm Yuxi Li — a communications and visual designer working across UN DESA, OPGA and DPPA-DPO. I move between brand graphics, event photography, digital pages and data-driven social strategy.
FINS Brand & Campaign Graphics
Campaign and outreach design for the FINS — Financing for Small Island Developing States — initiative: workshop identities, survey graphics and the FINS website's visual system, across Seychelles, the Dominican Republic and Fiji.
UN Event Photography
Event and editorial photography — shot and retouched at UN Headquarters. Committee sessions, high-level meetings and the UN campus, used across PGA and OPGA event promotion and social channels.
Digital & Web
Built and published live event pages on the UN DESA FINS website backend — turning workshop content into structured, on-brand pages.
Designed the event thumbnails and built the published pages for FINS workshops — including the Seychelles financing-strategy workshop and the Dominican Republic end-term mission.
Seychelles — Financing Strategy Workshop↗ Dominican Republic — End-Term Mission↗Social Strategy & Analytics
Cross-platform monitoring and analysis for the Financing for Sustainable Development Report (FSDR) 2026 launch — across X, LinkedIn, Facebook and Instagram — plus a short-form video strategy and an internal communications-strategy survey.
Strongest overall engagement; up to 100+ shares on top posts, amplifying reach well beyond the initial audience.
Solid, stable performance on structured policy content; 50+ reposts engaging professional and stakeholder communities.
Broad visibility and timely dissemination around launch moments, though deeper interaction runs lower than other platforms.
A clipping framework for younger audiences: a 10–15s hook up front, interview highlights synthesized into a tight narrative, and posting windows tuned to peak activity (8–10am, 6–9pm).
Designed and ran an internal survey on the team's communications approach, consolidated the feedback, and chaired the strategy meeting that shaped a new branch communications strategy.
Authored a climate-finance email for the INFF country-level mailing list — built around a clear policy hook, the INFF guidance and a free e-learning course, turning technical material into accessible stakeholder outreach.
Video & Multimedia
Editing and post-production for UN campaigns — from translating the UN80 anniversary campaign into the six official UN languages to short-form clips for OPGA and DESA INFF.
Girls Help Girls
An independent, self-initiated community campaign on Xiaohongshu (RED) — content, audience growth and community management, end to end.
A mutual-aid post offering food and essentials to female students facing hardship — built on a safety-first, no-questions-asked model.
It struck a chord and grew into a 2,000+ person effort, with the original post becoming a hub for community support and careful, responsible moderation.
Yuxi Li is a communications and visual designer connecting design, photography, digital and strategy across the United Nations system.
MA in Educational Leadership, University College London · BA in English, Harbin Institute of Technology. Experience across UN DESA (FSDO), the Office of the President of the General Assembly, and DPPA-DPO.